Monthly Archives: March 2019

Short vs Long Tail Keywords

It’s a good idea to include a range of short and long tail keywords in your listing. Short tails keywords contain fewer words and are broader. Long tail keywords contain more words are more targeted.

For example, if I’m selling a wristwatch, “wristwatch” would be my short tail keyword. Long tail keywords could be “wristwatch for men” “wristwatch casio men” or “wristwatch heart rate monitor” depending on the specific model and type I was selling.

Another key difference between short and long tail keywords is that short tail keywords generally have higher search volumes. This means that more people are likely searching for “wristwatch” than “wristwatch harry potter”.

So, if short keywords have higher search volumes, what’s the benefit of having long tail keywords?

It’s because long tail keywords have less competition. Although there are fewer people searching for that term, you’re also competing against fewer sellers for it. This means it’s easier to rank higher for that keyword or keyphrase, which is important when it comes to selling on Amazon.

Someone who types in “wristwatch” will turn up hundreds of thousands of results. Unless you are an established seller and are selling tons of wristwatches, it’s going to be difficult to rank for that keyword. But someone who types in “wristwatch walkie talkie” would have significantly few results to browse through so would be more likely to find your product.

People who are searching for that long tail amazon keyword know exactlywhat they want so are more likely to buy to make a purchase. This results in better traffic and more sales.

Recommended Free ToolFor Amazon Keyword Research

Basically, broad tail keywords will give you more exposure but more competition. Long tail keywords will give you better quality traffic and better conversions but less exposure. For this reason, be sure to include a variety of short and long tail keywords to boost your product’s visibility and success.

Optimizing for Search and Browse

Amazon states that:

If a keyword provides valuable information about your product, then it belongs in product description or key product features (bullet points). For example, for an all-in-one printer, it is


better to include “scanner” and “copier” terms in the bullet points rather than as search terms in keyword fields. You are not required to provide keywords for your product. Also, there is no additional benefit in providing keywords except when they contain unique information such as alternate names, abbreviations, etc. that doesn’t fit in any other non-keyword field.”

As you can see, any relevant keywords that can’t be included your title, product features, or product description should go into your search term fields. Your search term fields can be found in the keywords section of your Seller Central account. You have up to five search term fields where you can enter your amazon backend keywords. Amazon allows you to add up to 250 characters of keywords into these search term fields.